How Modern Camera Technology Can Improve Security and ROI in One System

By November 29, 2021Blog, damon

Damon Chou
Solutions Product Marketing Manager

For years, cameras have helped businesses of all types improve their security. But what if your camera could not only reduce the risk of theft and intrusion, but also improve your ability to make smarter business decisions, too? That’s the promise of the latest generation of camera technology.

Using advanced technology, modern camera systems can help retailers better understand how their customers engage with the store environment, yielding powerful insights about how to improve the customer experience and drive incremental sales.

Here are a few examples:

Product Placement

One of the most important decisions any retailer makes is how to optimally place their products in the store to maximize shopper attention.

Heat Map is a recently developed tool that captures foot traffic data to help retailers see how customers move through their stores with statistics on the cumulative population density within the set time range, and displays in space with different colors. Users can see which parts of their store are “hot,” which are “cold,” and adjust their displays of goods accordingly.

Customer Service Adjustments

One of the most common pain points in retail is the experience of long lines at check out. Advanced camera technology can show the dwell time of customers, and once customers have surpassed the set time or people threshold, a notification can be sent to alert management they need to open up another lane.

Combating Return Fraud

Individuals attempting to fraudulently return items they have not purchased can impose significant costs on businesses. Fortunately, those who try to perpetrate these types of petty crimes tend to operate according to predictable patterns that can be picked up by modern analytics systems. Cameras can automatically flag behaviors closely associated with return fraud and notify store personnel so they can efficiently and safely intervene.

The retail environment is changing quickly. Let us help you find ways to unlock the potential of these tools to improve your customers’ experience while keeping your premises safer and more secure..

Learn more about Dahua’s retail solution here.


About Dahua Technology USA

Dahua Technology USA Inc. is a subsidiary of Dahua Technology, which is estimated to be the second largest supplier of video surveillance equipment in the world according to the Omdia 2020 Video Surveillance Analytics Market Share Database. Dahua Technology USA brings high-value, total security solutions to the North American market by focusing on integrity and personal relationships to enhance the customer experience. Dahua Technology’s surveillance solutions, from award-winning cameras to video management software, deliver unparalleled quality, reliability, and stability, providing sales and support throughout the U.S. and Canada.